Analysing Briefs - Rebecca

There are 8 different types of briefs within the creative media industry:

• Contractual - This is a brief that is very descriptive and specific on what it requires from the customer, and has to be signed. 
• Negotiated - This brief is a lot more unspecific, it allows the customer to create the brief for the client there by allowing them to be more creative.
• Formal - This brief is quite similar to a contractual brief where it is very descriptive and uses appropriate language, however a signature is not required.
• Informal - This brief is short and doesn't have to be written down but rather an email for example.
• Commission - This brief is usually between people who have worked together before, this means that there is a lot of freedom within the requirements as they're familiar with their work.
• Competition - This brief is open to the public and gives a simple outline on the requirements along with the prize.
• Tender - This brief is like a competition brief, however there isn't a prize, and it done by sending to many people who then have to pitch their ideas.
• Cooperative - This brief is between two or more companies who all work on a brief together.

Brief Example 1 -

The brief that I found to analyse is a competition brief; this is evident through clearly stating "Competition Brief" at the top. Along with this is it says that there will be a panel of judges which informs you that there will be a winner from a group of people. Furthermore, it clearly but briefly outlines the requirements of what the task is - it then goes into more detail but not in an over formal way. Lastly, I know it's a competition brief as although not being overly formal, there isn't any negotiation to be had - you follow the task and submit it to the judges in hope that it wins.

Brief Example 2 -

This brief is a tender brief as it is sent to multiple production companies which will then try to win the job. I know that this is a tender brief as firstly the language is quite formal as it is being sent to numerous people within a professional environment. Furthermore, it gives all the information needed for potential companies wanting to participate, including the timeline and requirements. Lastly, it has a submission date and location - this tells me that once the companies have made the required product they have to send it in to the client in hopes of being chosen.